I have written in the past about how "vision" often alludes leaders. "I'm not visionary" is something I often hear in my leadership development programs. As a result, leaders often fail to create and communicate a vision and instead develop project plans and product road maps. These are important tools, but they are management tools. They are tools for controlling what is happening today. I don't know anyone who was ever inspired by a project plan or a product road map.

Numerous leadership books will tell you that having a vision is important. But for many people, the idea alone is difficult to understand, which makes developing a team vision elusive.

Having a vision for your team is critical because it gives the members clarity on the team’s purpose and where it’s going. That clarity helps in day-to-day decision making, prioritizing, and understanding expectations.

Here is a simple 6-step process to help you create a meaningful and compelling vision for your team.