I had my annual physical the other day, and it reminded me of how customer service can be so bad, and how easy it could be to be really good.

Here's how my experience went at the doctor's office.

"Hi, my name is Sal Silvester. I am here for an 8:30 appointment."

Receptionist partially ignores me, continues to dial a phone call, and points a finger at me as if to say "hold on for one minute." My mother always taught me to never point fingers.